Digital Media Arts College (DMAC) delivers cutting-edge education across disciplines from animation to advertising. The brand centers on uniting students and technology to produce work that is both functional and beautiful.

AR-Enabled Collateral:

Every printed piece incorporates an augmented reality (AR) layer accessible through the DMAC app. When scanned, interactive videos showcase the tools, coursework, and outcomes available at DMAC.

Dynamic Logo System:

To reflect the breadth of DMAC’s programs while maintaining cohesion, the identity uses a flexible logo system:

Primary Mark — Blue/White

Used for official communications representing the college as a whole.

Visual Effects (VFX) — Orange

A pattern inspired by onomatopoeia underscores the discipline’s high-impact, visual energy.

Graphic Design — Pink

A depth-driven texture nods to how designers convey messages in unconventional, eye-catching ways.

Web Design & Development — Turquoise

A cloud motif references the program’s web-native focus and contemporary storage paradigms.

Computer Animation — Yellow

A polygonal, wireframe-like pattern echoes the foundational lines used to build 3D models.