I love gear with a story. Gibson’s 1934 Original Jumbo isn’t just a reissue, it’s the same promise those ads make.

Magazine ads titled ‘Handcrafted American Legend.’ ‘They Still Make ’em Like They Used To.’ ‘A Legend Has Been Reborn.’ Pay homage to Gibsons Big, honest sound. Simple layouts. No hype. That timeless feel which reflects the brand.

The result was a successful design that met all the client's objectives and was well-received by their target audience.